About Tool Theory

Tool Theory is an independent publication reviewing AI tools for makers, creators, and small business owners. We test everything ourselves and publish only what we actually use.

Why We Exist

Most AI tool reviews read like affiliate link dumps. We take the opposite approach: deep, honest comparisons with real workflows and actual results. If a tool doesn't earn back its subscription cost, we'll tell you.

How We Make Money

Some links on this site are affiliate links. If you click through and make a purchase, we may earn a commission at no extra cost to you. This doesn't influence our recommendations — we only link to tools we've tested and would recommend regardless.

Who Runs This

Tool Theory is a one-person project. I'm a builder and tinkerer who spends too much time testing productivity tools. This site is where I share what I learn. If you have a tool you'd like me to review, reach out on X @finchbuilds.